NHU CẦU VÀ SỰ SẴN SÀNG CHI TRẢ CHO DỊCH VỤ TƯ VẤN DINH DƯỠNG CỦA BÀ MẸ CÓ CON DƯỚI 2 TUỔI TẠI CÁC TRẠM Y TẾ THÀNH PHỐ TỪ SƠN

Abstract

Aims:This study aims to describe the demand and willingness to pay for nutritional counseling services among mothers with children under 2 years old attending vaccination centers in Tu Son city, Bac Ninh province, in 2023.

Methods: A cross-sectional study was conducted on 220 mothers with children under 2 years old attending vaccination centers in Tu Son city, Bac Ninh province, in 2023.

Results:The study found that 64.1% (n=141) of mothers expressed a need for nutritional counseling for their children. Of these, 80.1% were willing to pay for the service, while 19.9% were not. Regarding cost, the average amount that mothers were willing to pay was 302.440 VND, of which 50.4% of mothers were willing to pay ≤ 100,000 VND, and 49.6% were willing to pay more than 100,000 VND.

Conclusion: There is a high demand for nutritional counseling among mothers with children under 2 years old, particularly at the price point of ≤ 100,000 VND. This highlights the potential and importance of developing nutritional counseling services at healthcare facilities in the future.