KHẢO SÁT SƠ BỘ THÓI QUEN SỬ DỤNG VÀ LỰA CHỌN SẢN PHẨM XÚC XÍCH CỦA NGƯỜI TIÊU DÙNG TẠI HÀ NỘI

Abstract

The objective of the study was to investigate the behaviors for sausage products in the market of Hanoi consumers (n = 150). Questionnaire survey was designed on two key issues: sausage market information and consumer choice on sausage products. The results showed that consumers had known about the sausage product mainly through television advertisement (58.3%) or their relatives (56.9%). They usually purchased these products in supermarkets (81.2%) or convenient stores (43%) or the company stores (12.8%). Retort sausage (65.3%) and smoked sausage (48.7%) had been normally chosen. The criteria on food quality (82.2%), price (63.7%) and brand name (52.7%) of products were the most interested factors when purchasing the sausage products. On the other hand, the second evaluation was carried out on consumer preference: a panel of 70 consumers assessed the preference of sixth commercial sausage products on a 9-point scale (1-extremely dislike, 9-extremely like). The result showed that 3 types of pasteurized sausage and 3 types of smoked product were preferred at 5.23 – 7.20 points.