ỨNG DỤNG PHƯƠNG PHÁP ĐA CÔNG CỤ TRONG ĐÁNH GIÁ THỊ HIẾU Ở TRẺ EM TRÊN THỨC UỐNG DINH DƯỠNG TỪ LÚA MẠCH HƯƠNG CACAO

Abstract

The aim of this study was to apply a method of combining multi-tools to evaluate food
preference in children, in order to have a comprehensive view of the preference of this
particular target group. There were 100 children at 8-12 years old participated in research
on nutritional drinking products from barley. They were asked to observe the packaging
of the product to assess the expected liking (equivalent to the observation and purchase
process). On the other hand, the children tasted the product and assessed the overall perceived liking (equivalent to the consumption process). The results showed that: i) There
was a consensus between expected liking and overall perceived liking; ii) Children at 8-
12 years old were able to understand the scale of 7-sided emotional face, and understand
independently questions about smell and taste like adults. This result opens a direct and
comprehensive approach on studying of young children preference, when children are increasingly targeted customers of many types of nutritional food products.